SWATS Blog
Notes on websites that actually work.
Practical, owner-language guidance on AI search, social content, website maintenance, and the small-business web.
Client Story
Elizabeth Adams
October 28, 2026 · 5 min read
Leads in 24 Hours: How SWATS Made Red 7's Website the Backbone of Its Business
Red 7 Telecomunicaciones, a business internet and fiber provider serving 400+ companies in Mexico and the US, had been practically dead online. 24 hours after switching to SWATS, the leads started coming in. CEO Francisco Turner on why the website is the backbone of a B2B business.
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Client Story
Leads in 24 Hours: How SWATS Made Red 7's Website the Backbone of Its Business
Red 7 Telecomunicaciones, a business internet and fiber provider serving 400+ companies in Mexico and the US, had been practically dead online. 24 hours after switching to SWATS, the leads started coming in. CEO Francisco Turner on why the website is the backbone of a B2B business.
October 28, 2026 · 5 min read
Website Maintenance
How Do I Fix My Website? Start Here.
Website broken, slow, hacked or out of date? Here are straight answers to the questions business owners ask most, and why the first step is understanding your case.
October 25, 2026 · 6 min read
Website Security
Why Business Owners and Marketers Should Care About the PHP Security Fix
On October 21, 2026, PHP fixed two critical security holes that could let a stranger take over a website without a password. PHP runs about 7 in 10 websites, including every WordPress site. What business owners and marketers need to know: what happened, why it matters to your leads, ads, and reputation, and the one email to send this week.
October 21, 2026 · 5 min read
AI Search
He Didn't Google Us. He Asked His AI Agent, and It Found Us.
An attendee told a room full of people how he found our Austin Forum talk. He never searched. He asked his AI agent to find him an interesting event in Austin, and it found ours, booked it, and added it to his calendar. People are handing discovery to their agents, and if an AI cannot find and trust your website, you are not on the list.
October 15, 2026 · 4 min read
AI Search
Why Can't ChatGPT Find Your Website? The Technical Truth About AI Visibility
Your content could be perfect and still be invisible to AI search. Here are the real questions business owners and their customers are asking ChatGPT and other AI tools right now, and what actually decides whether your website is the answer they get.
October 5, 2026 · 8 min read
Client Story
How SWATS Turned Red Carpet Productions Into a Lead and Recruiting Machine
For 13 years, Red Carpet Productions' website was mostly an online brochure. After switching to SWATS in the summer of 2026, it started generating new clients, revenue, and brand ambassadors from online search. Here is what changed, in President and Co-Founder Nayeli Gallegos' words.
October 1, 2026 · 5 min read
Client Story
How a Smarter Website Is Helping The Digital Identity Foundation Reach More Survivors
How we refined The Digital Identity Foundation's website, brought it up to ADA accessibility standards, and improved AI discoverability, and why updating the site by email is the part the team loves most.
September 27, 2026 · 6 min read
AI & Sustainability
10 Minutes of AI vs. Hours of a Human Team: The Real Resource Math of a Website Change
Data centers and AI get blamed for their energy use, and the concern is fair. But the honest way to judge an AI task is against the thing it replaces. Adding a whole new section to a website takes an agent about ten minutes. A human team spends hours, each person with their own footprint. Here is the real math.
September 27, 2026 · 7 min read
Social Media
How to Create Social Media Content That Actually Gets Shared
A practical guide to turning one useful idea into platform-native social posts for LinkedIn, X, Reddit, and Facebook, with ready-to-share sample copy for each channel.
September 4, 2026 · 6 min read
Website Security
How WordPress’s Security Gaps Have Become a Business Problem
A Reddit thread about rising WordPress attacks points to a larger business problem: small businesses, nonprofits, and enterprise teams should not have to become website security departments.
August 18, 2026 · 4 min read
Client Story
The Rescue: How SWATS Moved More Than 60 Businesses Off Legacy Platforms
In just three months since launching in June, SWATS rebuilt and now runs the websites of more than sixty businesses, moving each off WordPress, Squarespace, Wix, and DIY builders onto a Smart Website an AI agent keeps current. Here is the pattern, the work across more than fifteen industries, and what the owners say.
August 6, 2026 · 5 min read
Website Security
wp2shell Didn't Come From a Plugin. It Came From WordPress Itself.
Two chained WordPress core vulnerabilities let anonymous attackers run code on a default install with zero plugins. The usual advice (run fewer plugins, stay updated) would not have saved you. Here is what wp2shell actually changes.
July 21, 2026 · 6 min read
Website Platforms
Wix, WordPress, Weebly, Squarespace, or SWATS? An Honest Comparison.
Wix, WordPress, Weebly, and Squarespace all put you in the dashboard. SWATS builds the site and runs it for you. Updates are just an email. A straight, side-by-side comparison with a full table.
July 16, 2026 · 5 min read
AI & Web Development
Using AI to Build WordPress Sites Is a Huge Waste of Computing: It's Dying Technology
There's advice going around to point AI at WordPress and rescue it. But WordPress is already dying technology, and spending real compute to prop it up is a huge waste. You can't save a foundation the web is leaving behind.
July 13, 2026 · 6 min read
Email Security
Email Security Starts Before the First Click.
Why SPF, DKIM, DMARC, MFA, and good operating habits matter for protecting a small business domain, reputation, and lead flow.
July 1, 2026 · 5 min read
Domain Strategy
Your Domain Is a Strategy Decision, Not Just a Name.
How to choose the right primary domain, when multiple domains help, and why most businesses should avoid splitting their website across several addresses.
June 30, 2026 · 5 min read
Website Analytics
Google Analytics Is Not a Dashboard. It Is How Your Website Learns.
Why Google Analytics 4 only matters when events, consent, source attribution, and business goals are wired into ongoing website operations.
June 30, 2026 · 4 min read
Website Security
Your CMS Is Not Secure Because It Was Secure Last Year.
Why WordPress, Drupal, and other CMS platforms become risky when updates slip, and why website security has to be an operating habit, not a one-time setup.
June 19, 2026 · 4 min read
Website Accessibility
ADA Compliance Is Not a Checkbox. It Is How Customers Get In.
A practical 3-minute guide to why ADA website compliance and accessibility matter for small businesses, trust, SEO, and lead flow.
June 17, 2026 · 3 min read
AI Search
Google Just Told Small Businesses How to Win AI Search. Most "Experts" Are Selling You the Opposite.
Google's own guidance says small businesses do not need AI files, special schema, bought mentions, or scaled doorway pages to show up in AI search.
June 15, 2026 · 6 min read