SWATS Blog
Notes on websites that actually work.
Practical, owner-language guidance on AI search, website maintenance, and the small-business web.
Client Stories
Jenaro Diaz
August 6, 2026 · 5 min read
The Rescue: How SWATS Moved More Than 60 Businesses Off Legacy Platforms
In just three months since launching in June, SWATS rebuilt and now runs the websites of more than sixty businesses, moving each off WordPress, Squarespace, Wix, and DIY builders onto a Smart Website an AI agent keeps current. Here is the pattern, the work across more than fifteen industries, and what the owners say.
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More notes
Website Security
wp2shell Didn't Come From a Plugin. It Came From WordPress Itself.
Two chained WordPress core vulnerabilities let anonymous attackers run code on a default install with zero plugins. The usual advice — run fewer plugins, stay updated — would not have saved you. Here is what wp2shell actually changes.
July 21, 2026 · 6 min read
Website Platforms
Wix, WordPress, Weebly, Squarespace, or SWATS? An Honest Comparison.
Wix, WordPress, Weebly, and Squarespace all put you in the dashboard. SWATS builds the site and runs it for you — updates are just an email. A straight, side-by-side comparison with a full table.
July 16, 2026 · 5 min read
AI & Web Development
Using AI to Build WordPress Sites Is a Huge Waste of Computing — It's Dying Technology
There's advice going around to point AI at WordPress and rescue it. But WordPress is already dying technology, and spending real compute to prop it up is a huge waste — you can't save a foundation the web is leaving behind.
July 13, 2026 · 6 min read
Email Security
Email Security Starts Before the First Click.
Why SPF, DKIM, DMARC, MFA, and good operating habits matter for protecting a small business domain, reputation, and lead flow.
July 1, 2026 · 5 min read
Domain Strategy
Your Domain Is a Strategy Decision, Not Just a Name.
How to choose the right primary domain, when multiple domains help, and why most businesses should avoid splitting their website across several addresses.
June 30, 2026 · 5 min read
Website Analytics
Google Analytics Is Not a Dashboard. It Is How Your Website Learns.
Why Google Analytics 4 only matters when events, consent, source attribution, and business goals are wired into ongoing website operations.
June 30, 2026 · 4 min read
Website Security
Your CMS Is Not Secure Because It Was Secure Last Year.
Why WordPress, Drupal, and other CMS platforms become risky when updates slip — and why website security has to be an operating habit, not a one-time setup.
June 19, 2026 · 4 min read
Website Accessibility
ADA Compliance Is Not a Checkbox. It Is How Customers Get In.
A practical 3-minute guide to why ADA website compliance and accessibility matter for small businesses, trust, SEO, and lead flow.
June 17, 2026 · 3 min read
AI Search
Google Just Told Small Businesses How to Win AI Search. Most "Experts" Are Selling You the Opposite.
Google's own guidance says small businesses do not need AI files, special schema, bought mentions, or scaled doorway pages to show up in AI search.
June 15, 2026 · 6 min read