SWATS Blog
Notes on websites that actually work.
Practical, owner-language guidance on AI search, website maintenance, and the small-business web.
AI & Web Development
Jenaro Diaz
July 13, 2026 · 6 min read
Using AI to Build WordPress Sites Is a Huge Waste of Computing — It's Dying Technology
There's advice going around to point AI at WordPress and rescue it. But WordPress is already dying technology, and spending real compute to prop it up is a huge waste — you can't save a foundation the web is leaving behind.
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More notes
Email Security
Email Security Starts Before the First Click.
Why SPF, DKIM, DMARC, MFA, and good operating habits matter for protecting a small business domain, reputation, and lead flow.
July 1, 2026 · 5 min read
Domain Strategy
Your Domain Is a Strategy Decision, Not Just a Name.
How to choose the right primary domain, when multiple domains help, and why most businesses should avoid splitting their website across several addresses.
June 30, 2026 · 5 min read
Website Analytics
Google Analytics Is Not a Dashboard. It Is How Your Website Learns.
Why Google Analytics 4 only matters when events, consent, source attribution, and business goals are wired into ongoing website operations.
June 30, 2026 · 4 min read
Website Security
Your CMS Is Not Secure Because It Was Secure Last Year.
Why WordPress, Drupal, and other CMS platforms become risky when updates slip — and why website security has to be an operating habit, not a one-time setup.
June 19, 2026 · 4 min read
Website Accessibility
ADA Compliance Is Not a Checkbox. It Is How Customers Get In.
A practical 3-minute guide to why ADA website compliance and accessibility matter for small businesses, trust, SEO, and lead flow.
June 17, 2026 · 3 min read
AI Search
Google Just Told Small Businesses How to Win AI Search. Most "Experts" Are Selling You the Opposite.
Google's own guidance says small businesses do not need AI files, special schema, bought mentions, or scaled doorway pages to show up in AI search.
June 15, 2026 · 6 min read