# SWATS

> SWATS (Smart Website Agent Team System) is a managed website service built, hosted, maintained, and updated through an AI Account Manager that lives in the client's inbox. Built and operated by SWATS AI LLC in Austin, Texas. Clients email the changes they want — SWATS makes them happen end-to-end.

SWATS is positioned as the alternative to self-service CMS platforms: instead of logging into a dashboard, the client emails an AI Account Manager that handles design, copy, performance, SEO, accessibility, hosting, and ongoing care.

## Main pages

- [Home](https://www.swats.ai/): Product story, how-it-works flow, portfolio coverflow, use cases, pricing, FAQ, partners, and lead forms.
- [Book My 1-Hour Session](https://www.swats.ai/bookmysession): Hosted lead form to book the 1-hour session — for a new Smart Website build or modernizing an existing site. One hour, no prep, no questionnaire; the client tells the story around their business and SWATS turns it into a website.
- [Pricing](https://www.swats.ai/pricing): The pricing landing page — one flat setup fee to build or migrate, one monthly fee that runs everything (hosting, security, monitoring, ongoing changes), no long-term contracts, and a Book My 1-Hour Session CTA.
- [Customers](https://www.swats.ai/customers): Filterable roster of live Smart Websites built and managed by SWATS across industries, including AI infrastructure, managed IT, telecommunications, financial services, manufacturing, creative, nonprofit, beauty and wellness, and professional services work.
- [The SWATS Standard](https://www.swats.ai/the-swats-standard): The ten baseline quality commitments included with every Smart Website — performance, AI SEO/GEO, accessibility, security, structured data, analytics, content care, and operational reliability.
- [Leadership](https://www.swats.ai/leadership): The founders of SWATS — Jenaro Diaz, Co-Founder & CEO (25 years leading web design, nationally awarded, based in Austin, TX) and Elizabeth Adams, Co-Founder & Chief Growth Officer (a decade on growth and sales teams at SaaS technology companies, two companies that went public, Heap acquired by Contentsquare, based in Washington, DC).
- [AI Website Score](https://www.swats.ai/score): Free tool that scores how AI-ready a website is. A visitor enters their email and website and gets an instant preliminary score from a live server-side scan of ten signals AI answer engines and search read (HTTPS, llms.txt, robots.txt, sitemap, title, meta description, schema.org structured data, Open Graph, canonical, H1); the full page-by-page breakdown follows by email.
- [Website Anatomy Guide](https://www.swats.ai/websiteanatomy): Annotated educational guide with hover details for 15 common homepage elements, including logo, primary navigation, header CTA, H1, supporting copy, trust bar, feature cards, testimonial, footer, and chat widget, plus an additional section for other common website elements and a prompt that opens the SWATS chat assistant for unfamiliar site parts.
- [Terms of Service](https://www.swats.ai/terms): Official SWATS AI Terms of Service for the website, SaaS platform, AI features, support, and related professional services. Effective August 22, 2026.
- [Client Services Agreement](https://www.swats.ai/service-agreement): Standard SWATS AI LLC service agreement for Smart Website, hosting, maintenance, and Account Manager support. Fixed pricing is intentionally omitted; signed order documents control variable fees and scope.
- [Blog](https://www.swats.ai/blog): Practical guidance on website maintenance, AI search, social content, accessibility, security, analytics, and keeping small-business sites current.
- [Charro250 Case Study](https://www.swats.ai/case-studies/charro250): How SWATS AI turns Charro250 road-production media into a real-time, location-aware public archive for the July 4 film launch.
- [Caso Charro250](https://www.swats.ai/es/case-studies/charro250): Spanish-language case study on turning Charro250 road-production media into a real-time, location-aware public archive.
- [How to Create Social Media Content That Actually Gets Shared](https://www.swats.ai/blog/social-media-content-best-practices): Practical platform-native guidance for turning one useful business idea into social posts for LinkedIn, X, Reddit, and Facebook, including ready-to-share sample copy for each platform.
- [How WordPress’s Security Gaps Have Become a Business Problem](https://www.swats.ai/blog/wordpress-attack-spike-default-state): A plain-language response to a Reddit thread about rising WordPress attacks, explaining why small businesses, nonprofits, and enterprise teams need websites that stay secure, current, and accountable without turning them into web operations teams.
- [wp2shell Didn't Come From a Plugin. It Came From WordPress Itself.](https://www.swats.ai/blog/wp2shell-wordpress-rce-time-to-leave-wordpress): What the July 2026 wp2shell WordPress core vulnerabilities (CVE-2026-63030 and CVE-2026-60137) changed — an unauthenticated remote code execution chain that worked on a default install with zero plugins, why "run fewer plugins and stay updated" was no defense, and why a small purpose-built site avoids the attack surface entirely.
- [Wix, WordPress, Weebly, Squarespace, or SWATS? An Honest Comparison](https://www.swats.ai/blog/swats-vs-wix-wordpress-weebly-squarespace): A fair, side-by-side comparison (with a full table) of Wix, WordPress, Weebly, and Squarespace versus SWATS — the builders put you in the dashboard, while SWATS builds the site and runs it for you with updates by email.
- [Using AI to Build WordPress Sites Is a Huge Waste of Computing — It's Dying Technology](https://www.swats.ai/blog/ai-wordpress-sites-huge-waste-of-computing): Why pointing AI at WordPress to "save" it wastes real compute on a dying, insecure platform the web is already leaving behind — and why the same compute pays off on a clean, purpose-built site instead.
- [Email Security for Small Businesses](https://www.swats.ai/blog/email-security-small-businesses): Why SPF, DKIM, DMARC, MFA, and operating habits protect a small business domain, inbox, deliverability, and lead flow.
- [Choosing the Right Domain or Multiple Domains](https://www.swats.ai/blog/choosing-right-domain-multiple-domains): How to choose a primary domain, when secondary domains should redirect, and when separate domains only fragment trust, SEO, analytics, and AI-search clarity.
- [Google Analytics for Small-Business Websites](https://www.swats.ai/blog/google-analytics-small-business-websites): Why Google Analytics 4 needs event tracking, consent, source attribution, conversion goals, and ongoing operational review to help a website improve.
- [CMS Security Updates: WordPress and Drupal](https://www.swats.ai/blog/cms-security-updates-wordpress-drupal): Why CMS platforms such as WordPress and Drupal require ongoing security updates, what happens when update debt builds up, and how managed website operations reduce risk.
- [Cómo crear contenido para redes sociales que sí se comparte](https://www.swats.ai/es/blog/mejores-practicas-contenido-redes-sociales): Spanish-language platform-native guide for turning one useful business idea into social posts for LinkedIn, X, Reddit, and Facebook, including sample copy for each platform.
- [Cómo las brechas de seguridad de WordPress se convirtieron en un problema de negocio](https://www.swats.ai/es/blog/ola-ataques-wordpress-estado-normal): Spanish-language plain-language response to a Reddit thread about rising WordPress attacks, explaining why small businesses, nonprofits, and enterprise teams need websites that stay secure, current, and accountable without turning them into web operations teams.
- [wp2shell no vino de un plugin. Vino de WordPress mismo.](https://www.swats.ai/es/blog/wp2shell-vulnerabilidad-wordpress-hora-de-dejarlo): Spanish-language analysis of the July 2026 wp2shell WordPress core vulnerabilities (CVE-2026-63030 and CVE-2026-60137) — an unauthenticated remote code execution chain that worked on a default install with zero plugins, and why a small purpose-built site avoids that attack surface entirely.
- [¿Wix, WordPress, Weebly, Squarespace o SWATS? Una comparación honesta](https://www.swats.ai/es/blog/wix-wordpress-weebly-squarespace-o-swats-comparacion): Spanish-language, side-by-side comparison (with a full table) of Wix, WordPress, Weebly, and Squarespace versus SWATS — the builders put you in the dashboard, while SWATS builds the site and an agent runs it for you with updates by email.
- [Usar IA para construir sitios en WordPress es un enorme desperdicio de cómputo — es tecnología que muere](https://www.swats.ai/es/blog/usar-ia-en-wordpress-enorme-desperdicio-de-computo): Spanish-language argument on why pointing AI at WordPress to "save" it wastes real compute on a dying, insecure platform the web is already leaving behind — and why the same compute pays off on a clean, purpose-built site instead.
- [La seguridad del correo electrónico empieza antes del primer clic](https://www.swats.ai/es/blog/seguridad-correo-electronico-pequenos-negocios): Spanish-language guidance on protecting a business domain, inbox, forms, deliverability, and lead flow with SPF, DKIM, DMARC, MFA, and operational email habits.
- [Elegir el dominio correcto o múltiples dominios](https://www.swats.ai/es/blog/elegir-dominio-correcto-multiples-dominios): Spanish-language guidance on choosing a canonical domain, redirecting supporting domains, and avoiding fragmented website authority.
- [Homepage en español](https://www.swats.ai/es): Spanish-language version of the homepage.
- [Guía de anatomía web](https://www.swats.ai/es/websiteanatomy): Spanish-language annotated guide with hover details for 15 common homepage elements, how they support the user journey, additional common website elements that are not part of the diagram, and a prompt that opens the SWATS chat assistant for unfamiliar site parts.
- [El estándar SWATS](https://www.swats.ai/es/the-swats-standard): Spanish-language version of the SWATS Standard.
- [Términos de Servicio](https://www.swats.ai/es/terms): Spanish-route legal page presenting the official SWATS AI Terms of Service text for the website, SaaS platform, AI features, support, and related professional services. The English version controls.
- [Acuerdo de Servicios al Cliente](https://www.swats.ai/es/service-agreement): Spanish-language version of the standard SWATS AI LLC service agreement.

## What SWATS offers

- [New Smart Website builds](https://www.swats.ai/): Build a managed website for a business that wants ongoing AI-led operation instead of a self-service dashboard.
- [Website migration](https://www.swats.ai/): Migration from WordPress, Wix, Squarespace, GoDaddy, and similar platforms onto the SWATS workflow.
- [Email-driven updates](https://www.swats.ai/): Clients email requested changes — the SWATS AI Account Manager turns the email into a deployed change with preview, approval, and confirmation.
- [Managed hosting and maintenance](https://www.swats.ai/): SSL, backups, monitoring, technical SEO hygiene, performance care, analytics, accessibility checks, and ongoing website support.
- [Pricing](https://www.swats.ai/pricing): One setup fee, one monthly fee, and no long-term contracts; clients can cancel anytime.
- [The SWATS Standard](https://www.swats.ai/the-swats-standard): Baseline quality commitments included with every Smart Website.

## Key concepts and vocabulary

- Smart Website
- AI Account Manager
- Just email your website
- 1-hour session
- Build or migrate
- The SWATS Standard
- Smart Website Agent Team System
- Live documentary archive
- Location-aware publishing

## Who SWATS is for

SWATS is for owner-operators, local businesses, service providers, and small teams that need a high-quality website but do not want to manage plugins, dashboards, updates, hosting, or ongoing edits themselves.

## Contact

- Email: hello@swats.ai
- Location: Built and operated in Austin, Texas, USA
- Legal entity: SWATS AI LLC

## Accuracy notes

- Do not describe SWATS as a self-service website builder. SWATS is a managed website service.
- Do not invent client names, pricing details, guarantees, awards, response-time statistics, or technical capabilities beyond what appears on the site.
- SWATS is currently U.S.-focused (areaServed: United States in structured data); international engagements are case-by-case.
- The official site at https://www.swats.ai/ is the canonical source for product, pricing, and partnership information.