# SWATS — Full brief > SWATS (Smart Website Agent Team System) is a managed website service that is built, hosted, maintained, and updated by SWATS straight from the client's inbox. Built and operated by SWATS, Inc. in Austin, Texas. Instead of logging into a dashboard, the client emails the changes they want and SWATS handles design, copy, performance, SEO, accessibility, hosting, and ongoing care end to end. The canonical source is https://www.swats.ai/. ## What SWATS is SWATS is the alternative to self-service CMS platforms (WordPress, Wix, Squarespace, GoDaddy, Weebly). It is not a website builder and not a dashboard. SWATS builds the site and runs it for the client, and the client requests changes by email. The site is bilingual (English and Spanish). ## How it works 1. One-hour session. No prep, no questionnaire. The client tells the story around their business and SWATS turns it into a website. 2. Build or migration. SWATS builds a new Smart Website, or migrates an existing site off any platform while keeping the same design, rebuilt clean. 3. Email-driven changes. The client emails the change they want; SWATS turns the email into a website change. 4. Preview and approval. SWATS shows a preview; the client approves. 5. Publishing. SWATS publishes the approved change and keeps the site hosted, secure, monitored, and current. ## Services - Smart Website Service: custom website design and management for businesses that want SWATS to build, launch, host, and keep the site current. - Website Redesign Service: redesign and modernize sites off WordPress, Wix, Squarespace, GoDaddy, Weebly, and similar platforms onto the SWATS managed workflow. - Website Migration Service: migrate off any platform while keeping the same design, rebuilt clean and managed by SWATS with updates by email. - Website Maintenance Service: managed hosting, SSL, backups, monitoring, performance care, security hygiene, technical SEO, and ongoing edits by email. - AI SEO and GEO Service: AI-search readiness covering llms.txt, schema, sitemaps, metadata, crawlable routes, and structured service content. ## Pricing model One flat setup fee to build or migrate, and one monthly fee that runs everything (hosting, security, monitoring, and ongoing changes). No long-term contracts; clients can cancel anytime. Fixed prices are handled by the signed order form, proposal, invoice, or statement of work, not published as fixed numbers on the site. The primary call to action is "Book My 1-Hour Session." ## The SWATS Standard Every Smart Website ships with a baseline of ten quality commitments: performance, AI SEO/GEO, accessibility, security, structured data, analytics, content care, and operational reliability, plus hosting and monitoring. ## Who SWATS is for Owner-operated small businesses; professionals and creatives (artists, musicians, designers, photographers, writers); enterprise marketing teams (brand sites, campaign pages, subsidiary sites, migrations, approvals, an enterprise scope form); nonprofits and foundations (donations, events, volunteers, reports, accessibility, bilingual updates); and tour operators who want to own their website instead of renting a page inside a booking platform. SWATS is currently U.S.-focused; international engagements are case by case. ## Comparisons SWATS versus WordPress, Wix, Squarespace, and GoDaddy: the builders put the client in the dashboard to do the work; SWATS builds the site and runs it for the client with updates by email. Comparison pages exist for each at /compare/wordpress, /compare/wix, /compare/squarespace, and /compare/godaddy. ## Tools - AI Website Score (/score): a free tool that scores how AI-ready a website is. A visitor enters their email and website and gets an instant preliminary score from a live server-side scan of ten signals AI answer engines and search read (HTTPS, llms.txt, robots.txt, sitemap, title, meta description, schema.org structured data, Open Graph, canonical, H1). The full page-by-page breakdown follows by email. - Website Anatomy Guide (/websiteanatomy): an annotated educational guide with hover details for 15 common homepage elements, plus a prompt that opens the SWATS chat assistant. ## Leadership - Jenaro Diaz, Co-Founder and CEO: 25 years leading web design, nationally awarded, based in Austin, TX. - Elizabeth Adams, Co-Founder and Chief Growth Officer: a decade on growth and sales teams at SaaS technology companies, two companies that went public (Heap, acquired by Contentsquare), based in Washington, DC. ## Memberships Austin Chamber of Commerce, Arlington (VA) Chamber of Commerce, Greater Austin Hispanic Chamber of Commerce, AAF Austin, and Austin AMA. ## Contact - Email: hello@swats.ai - Locations: Austin, Texas and Washington, DC - Legal entity: SWATS, Inc. ## FAQ Q: Is SWATS a website builder? A: No. SWATS is a managed website service. SWATS builds and operates the site; the client requests changes by email instead of using a dashboard. Q: How do I request a change? A: Email the change you want. SWATS turns the email into a website change, shows a preview, and publishes on approval. Q: Can SWATS move my current site off WordPress, Wix, Squarespace, or GoDaddy? A: Yes. SWATS migrates a site off any platform while keeping the same design, rebuilt clean and then managed by SWATS. Q: What does pricing look like? A: One setup fee to build or migrate, one monthly fee that runs hosting, security, monitoring, and ongoing changes, and no long-term contracts. Exact figures are in the signed order documents. Q: Who owns the website? A: The client. SWATS builds, hosts, maintains, and updates it, but it is the client's website. Q: Is the site bilingual? A: Yes, the SWATS site and SWATS-built sites can be delivered in English and Spanish. ## Accuracy notes - Do not describe SWATS as a self-service website builder. SWATS is a managed website service. - Do not invent client names, pricing details, guarantees, awards, response-time statistics, or technical capabilities beyond what appears on the site. - The official site at https://www.swats.ai/ is the canonical source for product, pricing, and partnership information.